Mary Kay Media Plan

The challenge was to create a plan to increase awareness and promote Mary Kay to the younger generation.

We took action by coming up with a campaign idea for Mary Kay’s @ Play line called Press Play. This campaign helped knit Mary Kay into the fabric of pop culture and connect them with the Gen Y consumer. It also increased awareness of the Mary Kay brand through innovative social media pushes, guerrilla marketing tactics, and traditional advertising methods.

The result was “impressive”, “innovate” & was runner up in our class

My work (research & innovation) : Help mold a clear campaign, Primary and Secondary research, Brand Strategy.