Liberty Mutual Insurance Stop Motion

Liberty Mutual launched its first Stop Motion Animation Video during the summer of 2014. With the creative help from Alex Krutchkoff, Heather “McT” McTavish & Joshua Bull.

The challenge: Disrupt the social competitors, increase brand awareness & promote LMI.

We took action: Coming up with stop-motion paper animations for social media channels for Liberty Mutual Insurance. This campaign helped the brand stand out from a social perspective, ensuring the highest CPE in the insurance industry.

The result: Being first in the category for Instagram sponsored ads. The concepts were also used as a YouTube pre-roll and accumulated over 11 million views.

My work (project management) involves all aspects of the project life-cycle, from concept to delivery. Ensuring the projects stay within a designated budget. Liaison with the client and creative team to ensure projects ran smoothly, signing off on work and ensuring it is of the highest quality. Aligned assets and creatives with the production vendor, Studio 6.

Tailgate

Halloween

Thanksgiving

Happy Holidays

Fireplace Saftey

Frozen Pipes

Emergency Kit